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Online Chinese Retailers Reduce iPhone XS and iPhone XS Max Prices

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Chinese retailers have once again started discounting the iPhone in China. Most retailers reduced prices on older íPhones in January but did not offer any discounts on the iPhone XS or iPhone XS Max.

This time though, Chinese retailers have reduced prices on the iPhone XS and iPhone XS Max as well by as much as $150.

While Suing.com has reduced the prices on the iPhone XS by 1,000 yuan, JD.com and others have reduced prices by as much as 1,700 yuan.

With iPhone sales declining in China, Apple has been forced to reduce iPhone prices in the country to boost its sales. The company missed its revenue forecast by over $5 billion in Q4, 2018 due to poor iPhone sales in China.

Right before the Chinese New Year, Apple asked online retailers to reduce prices of older íPhones to boost their sales.

Now, the company is reducing prices of newer iPhones probably to brace itself for the intense competition from 2019 flagships of Samsung, Xiaomi, Vivo, Huawei, and others which have already launched or will launch soon. This is only going to further affect iPhone sales in China negatively.

Apple itself continues to sell the iPhone XS and iPhone XS Max at its full price through its retail and online store in China. It is, however, offering customers a trade-in program where it is offering them an additional buyback discount. Before reducing iPhone prices in China, Apple had reduced iPhone XS and iPhone XS Max prices in Hong Kong last month.

[Via Reuters]

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