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Chinese phonemakers Xiaomi, Vivo and Oppo dominate shipments in Q1, says Counterpoint

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Chinese smartphone makers are continuing to strengthen their grasp on the Indian smartphone market.

The market share of Chinese brands has reached a record 66 percent during the first quarter of this year, according to the latest Counterpoint’s Market Monitor research report.

The Xiaomi Redmi 7. Image: Omkar Patne

Driven by new product launches, Xiaomi remained at the top of the smartphone market share table with a 29 percent share, witnessing a decline of 2 percent in comparison to the same period last year. The Chinese brands grew 20 percent year-on-year (YoY) riding mainly on the growth of smartphones brands such as Vivo, Realme and Oppo. Vivo’s volume grew 119 percent whereas Oppo witnessed a growth of 28 percent year on year.

Feature phone shipments in Q1 2019. Image: Counterpoint

In the meantime, India’s overall smartphone shipments grew 4 percent year-on-year, the report added.

Talking about the reasons for the growth of Chinese brands, Associate Director of Counterpoint, Tarun Pathak said that data consumption is on the rise and users are upgrading their phones faster as compared to other regions. This has led to users spending more on their purchase which is driving up the overall average selling price (ASP) in the market.

Pathak expects these trends to continue in the future in the mid-tier segment.

Xiaomi Redmi 6A remained the top model followed by Xiaomi Note 6 Pro, Redmi Y2, Samsung Galaxy M20, and Galaxy A50. Chinese brand aggressive offline expansion and a strong focus on product build helped to retain its top position in the Indian smartphone market.

Earlier in February, Xiaomi India Managing Director Manu Kumar Jain claimed that the Chinese smartphone maker is 54 percent bigger than the second brand.

. @CounterPointTR report for Q1 2019 is out: Xiaomi is once again the No. 1 smartphone brand in India.

Read here: https://t.co/PrulqcNbHY

We are now #1 for 7 consecutive quarters! 💪 Thank you Mi Fans and all our partners for your love & support. 🙏#Xiaomi ❤️ #Redmi pic.twitter.com/n4goqLrNqU

— Manu Kumar Jain (@manukumarjain) April 27, 2019

However, Xiaomi faced fierce competition from non-Chinese brand Samsung, which had about 23 percent market share. In the premium segment, Samsung surpassed OnePlus to become the number one player driven by the good response for its newly introduced Galaxy S10 series.

In the feature phone segment, Reliance Jio remained the leader, followed by Samsung, with about 30 percent market share.

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