Apple stops selling the 12-inch MacBook, a computer you either loved or were confused by
Apple officially stopped selling the 12-inch MacBook today, a computer that hasn’t had an update since June 2017 and that is also maybe one of the most contentious Macs in Apple’s lineup. The 12-inch MacBook at one time seemed like Apple’s path forward (plenty of Apple fans and analysts saw it as a sign of things to come when it launched in 2015), but ultimately ended up representing some of Apple’s biggest challenges with its Macs in general.
The biggest indicator that Apple felt the MacBook was a showcase and crucial product was the name – it was just THE MacBook, without any addition epithets or qualifiers like “Air” or “Pro” (both of which predated its existence. And when it debuted, it brought a number of firsts for Apple’s laptop lineup, including USB-C for both data and power, a keyboard with butterfly mechanisms, a Force Touch trackpad and a new way of “terracing” batteries that allowed Apple to maximize the power available to the diminutive notebook without making any compromises on size.
For sheer portability and screen-to-size ratio, the MacBook was an absolute feat. But this computer was one of Apple’s boldest statements yet when it came to a separation from current standards and opinions about what users did and didn’t need in a laptop. It only came with a single USB-C port (‘just one!’ people gasped, and that’s for power, too!); the butterfly keyboard was strange and different. This last thing would later prove possibly Apple’s biggest technical gaffe in terms of fundamental component design, which has impact even today in that the company released brand new computers using butterfly keyboards and immediately added them to an extended keyboard replacement program.
The MacBook also always lagged significantly behind its Pro and Air companions in terms of processor power, thanks to the energy-sipping Intel chips required in its construction to minimize heat. As a former MacBook owner myself, it was enough that you noticed the chug when you were doing stuff that wasn’t necessarily heavy-duty, and painfully apparent if you used the little notebook simultaneously with a home desktop, for instance.
But the MacBook was also excellent in its own way. It was so portable as to be almost forgotten as an addition to a bag. It was maybe the ultimate pure writing notebook, because that’s not something that ever felt the lack of processor power under the hood. And as often maligned as it was for being a single-port machine (besides the headphone jack, which is now a luxury in the smartphone world), there was a certain amount of focus necessitated by this monk-like approach to I/O.
Ultimately, the MacBook resembles the original MacBook Air more than anything – an oddball that had both lovers and haters, but that didn’t meet the needs or expectations of the masses. Like the Air, the MacBook could rise from the ashes with a future incarnation, too – perhaps one made possible by the much-speculated future Apple transition to ARM processor architecture. Or maybe it’ll just make way for an ever-evolving iPad powered by the more sophisticated iPadOS coming this fall.
Regardless, the MacBook was an eccentric machine that I enjoyed using (and was potentially considering using again pending an update), so here’s hoping it’s not gone forever.