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Disney to offer Disney+, Hulu, ESPN+ starting November, to be priced same as Netflix

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Walt Disney Co on Tuesday said it would offer a $13-per-month bundle of its three streaming services starting in November, a move to attract audiences who have embraced digital services such as Netflix Inc.

Disney’s bundle includes family-friendly digital offering Disney+, sports service ESPN+, and Hulu, which will cater to adults, for a $5-per-month discount. The Hulu offering in the bundle will include commercials.

That price is the same as Netflix’s most popular plan, which allows streaming on two devices simultaneously.

Disney “hamstrung Netflix by announcing a bundle of Disney+ and ESPN+ and ad-supported Hulu at the same price point,” said Kamal Khan, an analyst at Investing.com.

(Also read: Netflix announced new, a mobile-only subscription plan for India at Rs 199 per month)

Image: Disney

Executives at Disney and Netflix have said they believe there is room for both services in the growing market of digital options that are luring customers away from cable TV.

Video streaming competition will intensify soon, with Apple Inc, AT&T’s WarnerMedia’s HBO Max and Comcast Corp’s NBCUniversal planning to roll out new services. Customers are dropping cable TV but now must decide how much they want to pay for digital offerings.

. @starwars, Iron Man, @thorofficial , @Hulk , @DrStrange and all of @Disney+ content is coming to Hotstar. But when will it be available? How will it affect the subscription costs? @Nandiniwhy has all the answers. @hotstartweets pic.twitter.com/MVs8v0kIdI

— Tech2 (@tech2eets) April 18, 2019

Hulu is currently available for $5.99 a month with ads, or $11.99 without ads. ESPN+, which offers sports that are not shown on ESPN’s cable channels, including Ultimate Fighting Championship bouts, rugby and some professional baseball and soccer games, costs $4.99 a month. Disney+ on its own will cost $6.99 when it starts streaming on 12 November with a slate of new and classic TV shows and movies.

Disney shares were trading five percent lower after it reported a steeper earnings decline than Wall Street expected on Tuesday.

 

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